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For growth-focused CMOs, paid search only works with total transparency from day one. Many providers hide their fees behind complex structures.

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For growth-focused CMOs, paid search only works with total transparency from day one. Many providers hide their fees behind complex structures.

If you can forecast CAC and ROAS before you sign, package pricing becomes a growth lever – not a gamble. Most service pages list vague deliverables without tying costs to business goals. This leaves CMOs to justify their budget on pure guesswork.