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With the introduction of Hummingbird Google is making an attempt at enabling its algorithm to better understand language. At the same time, SEOs are trying to understand how to speak more clearly to the new algorithm and help it recognize the wisdom of their recommendations.

Cross-channel content optimization guide White Paper by Four Dots December, 2015 Download a full PDF version of this white paper here. Introduction The ability to produce relevant, quality content on a regular basis has always been a foundation of successful SEO and online marketing strategies. The constant flow of posts that deal with specific industry […]

As one of the latest trends in the world of digital marketing, ABM is triggering a lot of confusion and even controversy among experts and stakeholders. This technique is already proven to be highly beneficial for enterprises and large corporations, and now we are witnessing an increase in demand for this particular method of marketing […]

Even though the Internet is full of articles that praise content marketing, recent research has shown that less than 6% of those who invest in this type of promotion feel they’re doing it right. With more resources than ever being poured into content marketing, it has become crystal clear to everyone that most people are […]