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Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices. Looking at the current industry trends, the numbers definitely speak in favor of […]

With the introduction of Hummingbird Google is making an attempt at enabling its algorithm to better understand language. At the same time, SEOs are trying to understand how to speak more clearly to the new algorithm and help it recognize the wisdom of their recommendations.

While the anticipation of Mobilegeddon was accompanied with roughly as much ruckus and chaos as the name promised, its actual unfolding wasn’t quite as sky rending as expected. Optimizing for mobile search results has already been a popular subject, and the update really pushed it into the spotlight for a while. However, even with all […]

Content marketing is everywhere today. Thanks to the success that a couple of brands experienced within this field, a lot of companies have started to allocate significant chunks of their budget into content marketing. They have finally figured out that by producing and publishing different types of blog posts, webinars, images, infographics, videos, newsletters, case […]

As one of the latest trends in the world of digital marketing, ABM is triggering a lot of confusion and even controversy among experts and stakeholders. This technique is already proven to be highly beneficial for enterprises and large corporations, and now we are witnessing an increase in demand for this particular method of marketing […]

Even though the Internet is full of articles that praise content marketing, recent research has shown that less than 6% of those who invest in this type of promotion feel they’re doing it right. With more resources than ever being poured into content marketing, it has become crystal clear to everyone that most people are […]