PPC Services Packages: Clear Pricing and Features

For growth-focused CMOs, paid search only works with total transparency from day one. Many providers hide their fees behind complex structures.

They restrict account access or bundle you into long contracts. This makes it hard to forecast your return on ad spend. It also makes justifying your budget nearly impossible.

Below is a clear breakdown of our PPC services packages. We map out exact inclusions for each tier. You will find a clear path to model your outcomes based on your budget.

Our Belgrade-based team brings over a decade of search expertise to your campaigns. We back our work with real case studies and proven results.

Overcoming Common Paid Search Challenges

Many marketing teams struggle with a lack of internal search resources. Managing complex ad accounts requires dedicated daily attention.

Fragmented content and paid efforts waste valuable marketing dollars. Your messaging must align perfectly across all channels to drive sales.

The Cost of Poor Account Management

Leaving campaigns on autopilot drains your marketing budget quickly. Search platforms constantly change their algorithms and ad formats. You need active management to maintain profitable returns.

• Unmonitored search terms spend money on irrelevant clicks.
• Broken tracking pixels report false conversion numbers.
• Stale ad copy lowers your click-through rates over time.
• Poorly structured accounts make scaling your budget dangerous.
• Missing ad extensions reduce your overall screen real estate.

Aligning Paid Search With Content

Paid search cannot exist in isolation from your other marketing efforts. Your ads must match the intent of your landing pages. This creates a cohesive experience for your potential buyers.

• Message match improves your quality scores on ad platforms.
• Higher quality scores reduce your average cost per click.
• Consistent branding builds trust with new website visitors.
• Shared keyword data informs your organic content strategy.
• Unified reporting shows the true value of each channel.

Understanding Package Fees and Core Features

Setting shared definitions for fees and management tasks protects your budget. We separate our management costs from your media spend.

This structure keeps our goals aligned with your revenue targets. You always know exactly what you pay for.

How Management Fees Relate to Ad Spend

Your monthly budget management requires dedicated attention and resources. Most agencies charge a percentage of your total ad spend. We prefer clear tiered pricing based on campaign complexity.

• Percentage models often incentivize agencies to spend more of your money.
• Tiered flat fees keep costs predictable as your revenue grows.
• A one-time setup fee covers initial tracking and account restructuring work.
• Minimum spend requirements protect the viability of your campaigns.
• Transparent billing separates agency fees from direct platform costs.

Core Components for High ROAS

A successful campaign requires more than just adjusting bids. You need a complete system to capture and convert traffic. We build comprehensive funnels that drive measurable business growth.

• Accurate conversion tracking proves your exact return on investment.
• Continuous landing page improvements turn more clicks into actual buyers.
• Regular campaign adjustments eliminate wasted spend on poor search terms.
• Targeted ad copy testing finds the messages that resonate best with buyers.
• Proper audience segmentation prevents your ads from showing to unqualified leads.

Reporting Cadence and Cycles

You deserve to know exactly where your money goes. Difficulty proving ROI is a major pain point for marketing managers. We establish a strict reporting cadence for all clients.

• Weekly logs detail every account change and bid adjustment.
• Monthly strategy calls review performance against your business targets.
• Quarterly planning sessions map out new market opportunities.
• Custom dashboards provide real-time access to your most important metrics.
• Attribution models show exactly which channels drive the most valuable sales.

Compare Our Tiered PPC Solutions

We offer transparent pricing tiers mapped to specific business goals. Each package includes distinct features to support your growth stage. You can easily upgrade your tier as your revenue increases.

Tier 1: Growth Foundation

This entry-level package suits businesses with standard lead generation needs. It provides a solid baseline for companies lacking internal search resources. We focus on capturing high-intent search traffic first.

• Management for ad budgets up to $5,000 monthly.
• Search network and basic retargeting campaign setup.
• Standard monthly reporting with clear performance metrics.
• No long-term contracts required to start your campaigns.
• Quarterly review calls to discuss account progress.

Tier 2: E-Commerce Scale

Online retailers need specialized product feed management and shopping campaigns. Our E-Commerce SEO team often pairs with this tier. This creates a powerful multi-channel approach for retail brands.

• Management for monthly budgets between $5,000 and $15,000.
• Full shopping campaign setup and product feed management.
• Advanced cart abandonment retargeting sequences.
• Bi-weekly strategy calls and custom dashboard access.
• Competitor price tracking and inventory-based bid adjustments.

Tier 3: Enterprise and Multi-Channel

Complex organizations require cross-channel strategies and custom integrations. We integrate our AI Visibility Optimization for maximum reach. This tier handles highly competitive global markets.

• Custom pricing for ad budgets exceeding $15,000 monthly.
• Multi-platform management across search, social, and video networks.
• Dedicated account directors and priority support channels.
• Full CRM integration and offline conversion tracking.
• Access to our White Label SEO options for agency partners.

Specialized Strategies for Different Business Models

Different industries require completely different approaches to paid search. We customize our tactics based on your specific revenue model. A one-size-fits-all approach rarely produces optimal results.

E-Commerce Retail Brands

Online stores live and die by their return on ad spend. We focus heavily on product visibility and cart conversion rates.

• We fix merchant center errors to keep your products active.
• We segment shopping campaigns by profit margin and product category.
• We deploy dynamic remarketing to show users exact products they viewed.
• We adjust bids based on seasonal trends and inventory levels.
• We track lifetime customer value to guide our acquisition costs.

B2B Lead Generation

Business-to-business campaigns require longer sales cycle tracking. We focus on lead quality rather than just lead volume.

Watch this video about ppc services packages:

• We target specific job titles and company sizes.
• We track offline conversions through your customer relationship manager.
• We build specific landing pages for different industry verticals.
• We use negative keyword lists to block consumer-intent searches.
• We calculate cost per acquired customer, not just cost per lead.

Digital Agency Partnerships

Many boutique agencies struggle with capacity constraints. Maintaining margins on search retainers becomes difficult as you scale. We provide fulfillment solutions that protect your client relationships.

• We operate completely behind the scenes under your brand name.
• We provide unbranded reporting dashboards for your clients.
• We handle all daily account management and technical setup.
• You maintain direct communication with your client base.
• You scale your service offerings without hiring internal staff.

Deep Dive Into Campaign Mechanics

Understanding the technical work behind our management packages builds trust. We execute hundreds of micro-adjustments to your accounts every month. This rigorous attention to detail separates winning campaigns from losing ones.

Conversion Tracking Setup

Flawed data leads to terrible marketing decisions. We audit and rebuild your tracking infrastructure before spending any media dollars.

• We configure Google Tag Manager for clean code deployment.
• We set up server-side tracking to bypass browser privacy restrictions.
• We track micro-conversions like video views and form interactions.
• We assign different values to different types of leads.
• We verify data accuracy between ad platforms and your analytics software.

Landing Page Conversion Rate Improvements

Sending expensive traffic to a poor landing page wastes money. We actively suggest changes to your destination pages.

• We analyze user session recordings to find friction points.
• We test different headline variations to match ad copy.
• We streamline lead forms to increase completion rates.
• We improve page load speeds for mobile users.
• We add trust signals and social proof to key decision areas.

Budget Pacing and Waste Reduction

We treat your marketing budget with extreme respect. Our daily pacing checks prevent overspending and under-delivery.

• We monitor daily spend limits to maintain consistent visibility.
• We shift budgets toward campaigns showing the highest returns.
• We pause underperforming ads before they drain your funds.
• We adjust bids based on device performance and geographic data.
• We schedule ads to run only during your most profitable hours.

Your First 90 Days: Migration and Setup

We follow a strict onboarding process to protect your existing revenue. Moving to a new agency should never disrupt your current leads. We map out every milestone before we touch your accounts.

The 30-60-90 Day Blueprint

A structured transition plan keeps everyone accountable. We document every change to maintain clear historical records.

• Days 1-30: We audit tracking, restructure accounts, and launch initial tests.
• Days 31-60: We refine bids, test new ad copy, and scale winning campaigns.
• Days 61-90: We expand into new keywords and launch advanced retargeting.
• Day 90 Review: We analyze the first quarter and set new growth targets.

Forecasting with Our ROI Model

Predicting your returns helps secure internal buy-in. Our custom ROI calculator lets you model different budget scenarios. You can test various assumptions before spending any money.

• Input your average order value and current conversion rate.
• Test different ad spend levels to see projected returns.
• Download the detailed forecast to share with your executive team.
• Test our Free SEM Tools to audit your current keyword positions.
• Adjust your cost-per-acquisition targets to find the most profitable balance.

Account Ownership and Contract Terms

You should always control your digital assets. We maintain strict policies regarding your data and accounts. Opaque pricing and hidden fees have no place in a true partnership.

• You retain full admin access to all your advertising accounts.
• We operate with strict transparency regarding all platform fees.
• Our contract terms feature no hidden exit fees.
• You keep all historical data if you ever decide to leave.
• We sign strict non-disclosure agreements to protect your business intelligence.

Frequently Asked Questions

How do I choose the right tier for my business?

Your ideal tier depends on your monthly ad spend and business model. E-commerce brands usually need our middle tier for product feed management. Lead generation companies often start with our foundational tier.

Do your PPC services packages include ad spend?

No. Your media budget goes directly to the advertising platforms. Our package fees only cover the strategy, setup, and daily management of your accounts.

What happens during the initial setup phase?

We configure your tracking pixels and audit your existing account structure. Our team builds new campaigns in a staging environment for your approval. We never launch changes without your complete sign-off.

Can agencies resell these management solutions?

Yes. Digital agency owners can partner with us for fulfillment. We provide unbranded reports and operate quietly behind the scenes for your clients.

Lock In Your Growth Strategy Today

Finding the right search marketing partner transforms your business trajectory. You need a team that respects your budget and proves their value. We provide the structure and expertise to hit your revenue targets.

• Clear pricing tiers map directly to your business goals.
• Structured onboarding protects your current revenue streams.
• Total account ownership keeps you in control of your assets.
• Custom ROI models help you forecast future growth accurately.

You deserve pricing clarity and a concrete plan for your first 90 days. We provide the expertise and tools to scale your revenue predictably. Reach out to discuss your specific targets and challenges.

Our SEO Tools for Digital Agencies can also help you evaluate your current standing. Contact us to lock in your tier and start your campaign turnaround.

Radomir Basta CEO and Co-founder

Radomir is a well-known regional digital marketing industry expert and the CEO and co-founder of Four Dots with 15 years of experience in agency digital marketing and SEO strategy, SaaS startup dev and launch, and AI solutions advocacy.

See Full Bio

The Good Book of SEO