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Top to Bottom Checklist Basic Keyword Research guide URL Structure Page Titles Meta Descriptions Social Metadata Schema Headings (h1-h6) Textual Content Internal Links Images Videos Ideal End Result Basic Keyword Research (KWR) guide for content optimization First – we need to decide what the article/page is about and start by typing that phrase in Google […]

Creating Content that Engages_image 1

Cross-channel content optimization guide White Paper by Four Dots December, 2015 Download a full PDF version of this white paper here. Introduction The ability to produce relevant, quality content on a regular basis has always been a foundation of successful SEO and online marketing strategies. The constant flow of posts that deal with specific industry […]

natural backlinks

A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to actually influence the generation of natural links other than by creating […]